Solutions
Wealth management
Technology for wealth managers
Savings & pensions
Retirement schemes for businesses
Retail investing
Investing for everyday investors
Resources
BlogWebinarsProduct TutorialsShares Pro Roadmap
About us
Resources
Get started
Solutions
Wealth management
Technology for wealth managers
Savings & pensions
Retirement schemes for businesses
Retail investing
Investing for everyday investors
Resources
BlogWebinarsProduct TutorialsShares Pro Roadmap
About us
Get started

Get the app

Scan the QR code with your phone’s camera to download
As with all investing, your capital is at risk.
Virtual currencies, real risks. The only guarantee in crypto is risk.
Learn more
Virtual currencies, real risks. The only guarantee in crypto is risk.
  • there is no legal mechanism on the virtual currencies market to prevent market manipulation or insider dealing;
  • virtual currencies depend entirely on a specific computer technology and infrastructure, which in certain cases may be very recent and not yet adequately tested;
  • if one loses the identification code or password giving access to the virtual wallet in which the virtual currency is stored, the currency held therein will be irretrievably lost;
  • virtual currencies are currently accepted as a means of payment to a limited extent, and in most countries there is no legal obligation to accept them;
  • for more information about the risks associated with an investment in virtual currencies, we advise you to read the Wikifin page What is a cryptocurrency?

Best Execution Policy

Download PDF

History of versions

Version Commentaire Approbateur Date
1 Initial version Nicolas NEGRILIC Jun 26, 2023
2 Addition of employee savings plan activities Nicolas NEGRILIC Dec 21, 2023
3 Addition of elements relating to controls and review of the best selection policy Audrey PETIT Jan 26, 2026
4 Annual review of the best selection policy and addition of MICA-related requirements for crypto-asset services Audrey PETIT May 19, 2026

‍Objectives and Scope ‍

The Best Execution and Intermediary Selection Policy details the mechanism for selecting and evaluating entities used by Shares Financial Assets (“SFA” or the “PSI”) for order execution, both for investment services and crypto-asset services. It also specifies the due diligence performed by the company prior to entering into a relationship with an intermediary. 

This policy applies to all financial instruments referenced by SFA, as well as to crypto-assets, regardless of whether the transaction took place on or off a trading platform. It applies to orders submitted by SFA clients. These clients are categorized as non-professionals under applicable regulations. 

Regulatory Framework 

In its various activities, SFA takes all necessary measures to achieve the best possible outcome for its clients and thus act in their best interests. 

The company does not execute orders itself and, not being in direct contact with intermediaries, traders, and market members, transmits orders to one or more service providers capable of executing client orders. 

SFA simply transmits the order for execution to one of these providers based on various criteria. SFA provides no details on how these orders should be executed. 

Therefore, for each of its activities and for each asset class, SFA selects the entities to which orders will be transmitted for execution. 

The identified entities have order execution mechanisms that allow SFA to comply with its obligations regarding order placement and to protect the interests of its clients. 

As part of providing the order reception and transmission (OR "RTO") service, SFA undertakes to cover the following services, depending on the characteristics of each of the financial instruments offered: 

  • Monitoring of the Best Execution/Best Selection Process
  • Due Diligence on Selected Counterparties
  • Annual Counterparty Evaluation

‍

Entity Selection Policy Principles ‍

SFA's policy is to select, on behalf of its clients, intermediaries who have taken all necessary steps to achieve the best possible outcome throughout the execution of the orders submitted to them. Third parties are thus selected by SFA taking into account price, cost, speed, likelihood of execution and settlement, size, order nature, and any other considerations related to order execution. The counterparty selection process follows principles based on documentation of the entire process and a review, at least once a year and for each event, of the selection made. This review may, where appropriate, lead to the suspension and removal of a listed counterparty, under the conditions described below. 

Establishing a Relationship 

A new relationship with an entity can be initiated at the request of an SFA executive or upon the proposal of the Director of Operations. 

The Compliance department, in conjunction with the Director of Operations, is then responsible for conducting due diligence and the initial assessment of the intermediaries concerned, based on the selection criteria defined below. 

Selection Criteria 

The main criteria used for selecting and evaluating intermediaries and counterparties are: 

  • Total cost of intermediation for "mass" and "retail" processing
  • Execution quality on the relevant markets
  • Execution speed (reported average)
  • Execution and settlement probability (reported non-execution rate)
  • Compatibility with the size and type of orders transmitted via SFA
  • Compatibility with the financial instruments and crypto-assets processed by SFA - Holding/storage conditions for financial instruments and crypto-assets
  • Quality of administrative processing
  • Clarity of information transmitted during execution
  • Quality of IT and technical developments, as well as their interconnectivity, within the specific framework of our platform and its quality and technical requirements
  • Sound financial position (balance sheet, income statement, etc.)
  • Quality of sales follow-up
  • Reputation and experience in the required functions
  • Activity on the main financial markets offered by SFA to its clients
  • Offer International opportunities
  • Synergies
  • Involvement for rapid launch

In accordance with AMF Position Recommendation 2014-07 — Best Execution Guide and Article L 533-18 of the French Monetary and Financial Code (CMF), it is specified that the total cost criterion takes precedence in the selection/execution policy for non-professional clients. However, all quantitative and qualitative criteria will be taken into account. 

Client Specific Instruction 

In the event of a specific instruction from the client regarding the order or an aspect of the order (execution platform, specific crypto-asset, etc.), SFA transmits the specific instruction to Coinbase Prime. This specific instruction may be executed in accordance with the client's request to the extent reasonably possible by Coinbase. 

By following the client's specific instruction or a specific aspect of the order, SFA shall be deemed to have taken all necessary measures to ensure the best selection of that order or part of that order. 

For aspects not covered by specific instructions, SFA will apply this best selection policy. 

Any specific instruction given by the client is likely to prevent SFA from achieving the best possible selection for the transmission of the order. 

A specific client instruction may only be transmitted via the InterCom conversation channel between the Support team and the client. All orders are transmitted at the application level. SFA does not accept voice orders or orders by any means other than the application. 

Consequently, upon receipt of a specific instruction via InterCom, the Support team shall specify by message that this instruction is a specific instruction not taken into account by the application and will forward this request to the Shares Brokerage team. 

The Brokerage team will send the instruction to Coinbase Prime, which may be executed to the extent reasonably possible by Shares and Coinbase Prime. 

In the event of an unexecutable instruction, Shares shall notify the client via InterCom so that the client may either amend or cancel their order. 

Execution partners

Actions Fractions
d’actions
ETF OPC (FIA,
ELTIF)
Produits
structurés
Crypto-actifs
Coté(e
)s EUR
Upvest
Securities
GmbH
Upvest
Securities
GmbH
Upvest
Securities
GmbH
ODDO BHF ODDO BHF Coinbase Prime CBLUX SA
Coté(e
)s USD
ALPACA
Securities LLC
ALPACA
Securities
LLC
N/A N/A N/A N/A

‍

Transmission of orders for each broker 

Link to the execution policy Place of execution by broker Methodology to
transmit orders
UPVEST SECURITIES GMBH Tradegate Exchange Quotrix (electronic
trading segment of the Dusseldorf Stock
Exchange)
UPVEST executes
trades as soon as they are received and
executable.
ALPACA SECURITIES LLC https://alpaca.markets/ disclosures Virtu Americas LLC
Citadel Securities LLC
Jane Street Capital LLC
GTS Securities LLC
Dash Financial
ALPACA executes trades
as soon as they are
received and
executable.
ODDO BHF https://www.oddo-bhf.
com/app/uploads/sites
/2/2025/03/oddo-bhf-s
ca-politique-dexecution
-juil-2024-fr.pdf
Different regulated
markets ( Euronext,
Euronext Growth et...),
Different MTF (CBOE
EUROPE - LIS SERVICE
for example) and Different systematic
internalisers ( JUMP
TRADING EUROPE)
The orders are
aggregated by Shares
all long day and
transmitted to Oddo at the end of the day.
COINBASE PRIME
CBLUX SA
https://www.coinbase. com/fr-fr/legal/eea/ord er-execution-policy Coinbase Exchange
Coinbase
International
Exchange
(uniquement Prime DMA - « Digital
Markets Act »)
LMAX Digital Broker Limited
Bitstamp USA, Inc.
(Change to Bitstamp Europe, SA at the
end of july 2025)
Kraken (Payward Inc)
Coinbase executes
trades as soon as they are received and
executable.
Orders are only
executed on regulated exchanges.
Coinbase directs Orders to the CTVs on an
automated basis
and generally will not manually route orders.

‍

For crypto-assets

Trading
Platform
Services using the
platform
Crypto-asset orders that may be routed to a platform Third-party advantage for the processing of
crypto-asset orders
Coinbase
Exchange
Order reception and
transmission service
All crypto-assets offered by Shares on the platform (list in Annex 1 of the document) No advantage
LMAX Order reception and
transmission service via Coinbase Prime
All crypto-assets offered by Shares on the platform (list in Annex 1 of the document) No advantage
Bitstamp Order reception and
transmission service via
Coinbase Prime
All crypto-assets offered by
Shares on the platform (list in
Annex 1 of the document)
No advantage
Kraken Order reception and
transmission service via
Coinbase Prime
All crypto-assets offered by
Shares on the platform (list in
Annex 1 of the document)
No advantage
Market
Makers
Order reception and
transmission service via
Coinbase Prime
All crypto-assets offered by
Shares on the platform (list in
Annex 1 of the document)
No advantage

‍

Third-Party Advantages for Cryptocurrency Order Processing 

We do not receive any compensation, rebates, or non-monetary benefits from our broker for transmitting your cryptocurrencies to them. 

Regular Monitoring and Review of the Selection Policy 

SFA must regularly, at least annually, monitor the effectiveness of the selection policy and, in particular, the execution quality of our brokers. The objective is to ensure that the transactions resulting from the RTO have enabled the client to obtain the best possible outcome. 

Sampling-based monitoring must include the following elements: 

- Order transmission was carried out in accordance with the selection policy and in the client's best interest. 

- The execution quality of our brokers is assessed through best execution reports generated by our market abuse monitoring tool, EFLOW, and through service provider execution reports, as well as through specific questions on the sample of transactions. 

The best execution report generated by EFLOW is produced for each transaction within the tool. The Compliance department has real-time access to EFLOW. 

Upon the client's express request, Shares can send the report via email or Intercom. - Analysis of Customer Complaints Regarding Trade Execution 

SFA must then assess whether it would consistently achieve better execution results for its clients: - If it changed its service provider based on established criteria 

- If it added additional brokers for order transmission 

- If it modified its broker selection criteria 

The best selection policy must be reviewed annually. This review must be formalized in a summary document outlining the changes made to this policy, the reasons for these changes, and the arguments considered regarding connection to or disconnection from a service provider. 

‍

These summary documents must be kept for at least 5 years. 

‍

A review of the best selection policy can be triggered by several factors: 

- Mandatory annual review 

- More frequent review, particularly in the following cases: 

- Significant change, potentially involving a change of service provider to better meet best execution obligations 

- Significant change affecting SFA's ability to continue achieving the best possible outcome for the client in most cases 

- Change in selection criteria to ensure better selection and therefore execution - Change in pricing 

- Change in the scope of securities that Shares clients can trade (restrictions or additions) - Strategic change (business model/geography) 

- Restructuring within the Shares group that could lead to significant operational risks (changes in human or technical resources) 

- A significant number of client complaints highlighting a major malfunction. 

In the event of insufficient performance by a broker, SFA may call into question the essential service provision with that broker. 

The PSEE assessment (normally annual due diligence) will be triggered in order to formally document the broker's insufficient performance by the Brokerage team by completing the vendor due diligence questionnaire. 

An impact assessment will be formally conducted simulating the broker change and taking into account the various risks. 

If no solution has been found with the broker to improve its performance, a decision will need to be made at a dedicated committee, with the advice of Compliance, Risk, the Chief Operating Officer, the CISO, and upon decision of the effective managers (CEO and CTO), regarding the solution to be implemented in order to achieve sufficient performance from the broker, particularly with respect to best execution. 

In the event of a decision to change broker, the following actions must be carried out: 

● SFA must notify the broker of the termination of the service provision. 

● SFA must notify clients by email and on the Shares website of the broker change and its impacts. ● SFA must update its policies and procedures. 

● SFA must amend the contract with clients for crypto-asset services. 

● SFA must ensure business continuity by delivering a seamless migration to the new broker after having completed the necessary due diligence on the new broker. 

‍

SFA's best selection information 

‍

SFA must provide clients with clear, accurate, and non-misleading information. SFA makes its current Best Selection Policy available on its website and also provides it to clients upon express request by email. 

SFA must be able to provide its clients or prospective clients, upon express request, with information about the entities to which SFA transmits orders. 

In the event of a significant change to the Best Selection Policy, clients will receive a notification in addition to the website update. 

‍

ANNEX 1: LIST OF CRYPTO ASSETS AVAILABLE FOR CRYPTO-ASSETS SERVICES

Ticker Trading Pair Asset Name Exchange Status
AVAX AVAX-EUR Avalanche COINBASE Active
1INCH 1INCH-EUR 1inch Network COINBASE Active
AAVE AAVE-EUR Aave COINBASE Active
ADA ADA-EUR Cardano COINBASE Active
ALGO ALGO-EUR Algorand COINBASE Active
ANKR ANKR-EUR Ankr COINBASE Active
APE APE-EUR ApeCoin COINBASE Active
ATOM ATOM-EUR Cosmos COINBASE Active
BAT BAT-EUR Basic Attention Network COINBASE Active
BCH BCH-EUR Bitcoin Cash COINBASE Active
BTC BTC-EUR Bitcoin COINBASE Active
CHZ CHZ-EUR Chiliz COINBASE Active
CRO CRO-EUR Cronos COINBASE Active
CRV CRV-EUR Curve COINBASE Active
DOGE DOGE-EUR Dogecoin COINBASE Active
DOT DOT-EUR Polkadot COINBASE Active
ENS ENS-EUR Ethereum Name Service COINBASE Active
ETC ETC-EUR Ethereum Classic COINBASE Active
ETH ETH-EUR Ethereum COINBASE Active
FIL FIL-EUR Filecoin COINBASE Active
GRT GRT-EUR The Graph COINBASE Active
ICP ICP-EUR Internet Computer COINBASE Active
LINK LINK-EUR Chainlink COINBASE Active
LTC LTC-EUR Litecoin COINBASE Active
MANA MANA-EUR Decentraland COINBASE Active
MINA MINA-EUR Mina Protocol COINBASE Active
SHIB SHIB-EUR Shiba Inu COINBASE Active
SOL SOL-EUR Solana COINBASE Active
UNI UNI-EUR Uniswap COINBASE Active
XLM XLM-EUR Stellar Lumens COINBASE Active
XRP XRP-EUR Ripple COINBASE Active
XTZ XTZ-EUR Tezos COINBASE Active
Help Centre
Shares Pro Roadmap
Terms & Conditions
Regulatory Hub
Polish Terms
Referrals
Cookies Policy
Privacy Policy
Careers
Shares App
Regulatory Hub
Terms & Conditions
Polish Terms
Fees
Shares Pro
Roadmap
Terms & Conditions
Fees
Shares Solutions
APIs
About us
Help Centre
Resources
Blog
Press Hub
Careers
Raise a Complaint

The Shares Group operates through three business divisions:

Shares Retail, which offers an investment app for individual investors;
Shares Wealth, which provides a white-label investment platform to wealth management and private banking firms;
Shares Workplace, which provides technology services to financial institutions.

Investment services are provided by Shares Financial Assets. As an Investment Firm authorised by the ACPR (No. 17183), Shares Financial Assets is authorised to provide the service of receiving and transmitting orders relating to transferable securities, money-market instruments and units in collective investment undertakings, as well as custody and account-keeping services. It is also authorised as a Crypto-Asset Service Provider by the AMF (No. A2026-028) to provide services relating to the reception and transmission of orders, custody and transfer of crypto-assets.

Shares Financial Assets is a simplified joint-stock company (société par actions simplifiée), registered with the Paris Trade and Companies Register under number 914 036 793, with its registered office at 6 rue Abel Truchet, 75017 Paris, France.

Technology services are provided by Shares SAS, registered with the Paris Trade and Companies Register under number 898 574 140, with its registered office at 6 rue Abel Truchet, 75017 Paris, France.

If you are a French resident, you may also access the advisory services of Shares Savings through the Shares app (Shares Retail). Shares Savings is a Financial Investment Adviser registered with ORIAS under number 23006748 and a member of CNCEF Patrimoine, an association approved by the AMF. It is a simplified joint-stock company registered with the Paris Trade and Companies Register under number 953 781 630, with its registered office at the address stated above.

Nothing on this website should be construed as an investment recommendation or investment advice. If you are in any doubt, we encourage you to contact an adviser. All investments involve a risk of capital loss.

Shares makes available the services of ModulR Finance B.V., a company incorporated under Dutch law and registered as an electronic money institution with De Nederlandsche Bank under number 81852401. Your electronic money account and related services are provided by ModulR Finance B.V. and are not covered by the French Deposit Guarantee and Resolution Fund (Fonds de Garantie des Dépôts et de Résolution — FGDR). However, your funds are held in accordance with the principle of segregating client assets and applicable regulations. For more information, please refer to the “How do you protect my funds?” page.

Capital at risk. Images are for illustrative purposes only.

Cookies Policy
Privacy Policy