How Crystal Group launched Murano Titres with Shares

Introduction

Murano Titres is a digital investment platform for standard securities accounts (CTOs) and French equity savings plans (PEAs), developed by Groupe Crystal in partnership with Shares.

Built as a white-label solution powered by Shares Pro technology, the platform enables wealth management professionals to access a modern, compliant investment marketplace, while offering their clients a clear, non-transactional view of their portfolios.

Designed with flexibility at its core, Murano Titres allows managers to define their own management fee structures and tailor investment strategies to client needs, without compromising on transparency, user experience, or regulatory requirements.

Project overview

Shares partnered with Groupe Crystal to design and build Murano Titres as a native digital platform purpose-built for wealth management.

The solution provides access to more than 1,700 financial instruments, including fractional shares, mutual funds, ETFs, commodities, structured products and evergreen ELTIFs. This breadth of coverage ensures wealth managers can construct diversified portfolios aligned to a wide range of client profiles and investment objectives.

Murano Titres was designed to support both individual and legal entity accounts, across CTO and PEA account types, while maintaining a fast, intuitive user experience for users and a clear, read-only experience for end clients.

About Murano

Murano is a digital investment solutions platform developed within Groupe Crystal, one of France’s leading wealth management groups who manages over 28 € billion. 

Created to support independent financial professionals, Murano combines technology, services and investment expertise into a single ecosystem that supports the full lifecycle of a wealth management firm, from structuring and growth to investment management and client relationships.

By centralising complex investment processes and essential operational tools, Murano helps wealth managers operate more efficiently while maintaining a high level of personalisation in their practices. 

Backed by the scale, expertise and regulatory experience of Groupe Crystal, the platform is designed to meet the evolving demands of both wealth managers and their clients in a highly, ever-changing, regulated market.

The challenge for Murano

Groupe Crystal had clear and demanding requirements for Murano Titres.

The platform needed to support specific French account types (CTO and PEA), accommodate both individual and corporate investors, and deliver a modern digital experience aligned with the expectations of today’s wealth management clients.

At the same time, wealth managers required access to a broad and sophisticated investment universe, without sacrificing performance, usability, or compliance. Speed, reliability, and scalability were essential, given the evolving regulatory landscape and the need to support a wide range of client profiles.

Put simply, Murano needed a robust digital marketplace flexible enough to support custom investment strategies, yet standardised enough to operate efficiently at scale.

We are delighted to have partnered with Crystal Group to build Murano Titres. By bringing together Crystal’s long-standing reputation and leadership in French wealth management with Shares’ technology, this partnership paves the way for the modernisation of finance

– Benjamin Chemla, CEO and Co-Founder of Shares.

Key features 

Here are some of the key features that Murano Titres benefits from: